“It’s hard to think of an industry conference, event, panel, television program or newspaper list where Vardi hasn’t been honored. In the process, he’s managed to accumulate quite a few nicknames: ‘Internet Guru,’ (“call me Guru, call me Buru, it doesn’t matter” — he says to David), ‘The Godfather of Israeli high-tech,’ the ‘Prophet,’ and a plethora of other titles designed to shower him with glory. He despises them all.

The manner in which Vardi refers to his reputation reveals quite a bit about his personality, as reflected in David’s book. Vardi isn’t shy, he doesn’t shirk from making public appearances, is not intimidated by giving interviews or lectures or meeting world leaders. He’s the center of attention, but he doesn’t take himself too seriously. He’ll have a laugh at his own expense and at the expense of his hosts, will throw in a joke or two (or three), and will downplay his role in the success of the businesses he’s invested in, especially when it comes to the company that made him a multi-millionaire.” — Haaretz